Head of Digital Marketing - Big Box Retail

Industry: Multi-Billion Dollar Omni-Channel Retailer (Hypermarket / Large Format)

Role Purpose
The Head of Digital Marketing will drive online growth and customer acquisition for a large-format, omni-channel retail group focused on high-volume sales, competitive pricing, and rapid stock turn. This leader will execute data-driven digital marketing initiatives that accelerate ecommerce penetration, expand online market share, and enhance customer loyalty across value, convenience, and availability.

Key Responsibilities

Digital Growth & Commercial Strategy

• Build and deliver the Group digital marketing strategy aligned to category trading calendars, seasonal campaigns, and aggressive growth KPIs.
• Lead online performance KPIs: online sales, traffic, cost to acquire, conversion, and margin protection.
• Partner with commercial and merchandising teams on digital campaigns tied to offers, availability, and price leadership.

Performance Marketing

• Own full-funnel performance marketing: Paid Search, Paid Social, Programmatic, Affiliates, Marketplace media.
• Ensure rapid response tactical activity to market conditions and competitor pricing.
• Optimise media investments towards measurable returns and bottom-line impact.

CRM, Loyalty & Digital Customer Engagement

• Enhance loyalty programme engagement through targeted promotions and experience personalisation.
• Scale CRM segmentation to drive repeat frequency, basket size, and cross-category purchase behaviour.
• Use marketing automation to support replenishment journeys (grocery/non-food) and subscription services where applicable.

Digital Trading, Content & Experience

• Oversee digital content aligned with commercial priorities — price events, new ranges, category focus.
• Drive merchandising improvements including onsite search, category page optimisation, and product content richness.
• Support social commerce growth and conversion from owned and 3rd-party channels.

Analytics, Insights & Optimisation

• Lead performance measurement across acquisition, activation, retention and attribution.
• Champion test-and-learn culture and conversion rate optimisation across mobile and app environments.
• Use analytics to inform product availability communication, pricing efficiency, and customer demand planning.

Team & Partnerships

• Lead and scale a multi-disciplinary digital marketing team (performance, CRM, content, analytics).
• Manage digital agencies, technology vendors, marketplace partners and media platforms.
• Influence senior commercial stakeholders to drive alignment and omni-channel impact.

Key Skills & Experience

• 10+ years in Digital Marketing with deep expertise in high-volume ecommerce, ideally in big-box, value, grocery, or multi-category retail.
• Proven record of driving online sales growth at scale across GCC markets.
• Strong knowledge of:
  • Media buying and performance optimisation
  • CRM & loyalty growth
  • Digital trading and merchandising
  • Apps, mobile-first journeys and UX/CRO
• Experience managing substantial digital budgets and multi-market execution.
• Analytical, commercially minded, and comfortable making fast trading decisions.
• Strong cross-functional collaboration with commercial, supply chain and operations teams.

Leadership Competencies

• Fast-paced decision maker with strong commercial instincts
• Hands-on leadership style with ability to influence through data and insight
• Ability to manage complexity across categories and markets
• Customer-first mindset focusing on convenience, value and availability
• Builds high-performance teams and drives continuous improvement

Education

• Bachelor’s Degree in Marketing, Business, Digital Commerce or related field
• Professional certifications in Digital Marketing, Martech or Performance Media preferred

Success in this role looks like…

✔ Rapid ecommerce sales growth and online market share gains

✔ Strong digital ROI and repeat customer frequency

✔ Seamless integration between physical stores and online fulfilment

✔ Continuous improvement in digital experience and conversion

 

Package to 35000SAR monthly total + bonus, schooling allowance, medical, visa, flight