Responsible for developing the overall trade plan, ensuring alignment with all key stakeholders from across the business, and then ensuring successful delivery of all promotions and events to support profitable growth, with a plan driven by data and customer insight.
Delivering the right message to the right customer at the right time, ensuring analysis in campaign and post-campaign.
The Numbers Responsible for the overall website performance, including budgeting & forecasting of key online metrics, including traffic, conversion and AOV.
This will link to all activity on the website to support delivering the numbers, ensuring tracking through daily/weekly reports that support decision-making, together with updating the business on performance.
Customer Journey Optimization of the customer journey & user experience online to support conversion improvement.
Working with the online customer experience team. Looking at the competition and liaising with the key customer-facing team, including customer services, stores and phone sales to gather feedback to support improving the online experience.
[ Optimization ] Trade Plan Integration Ensure that we have a customer-focused trade plan that supports the business's ambitions, delivered right first time. Newness Ensure we are looking across retail for new and innovative ways to communicate with customers and give a compelling reason to shop with us People Leadership This role includes the management and development of the online trading team. You will need to be able to build great relationships across the business. being the cheerleader for the importance of online trade, with the ability to engage at all levels of the business. Problem Solver The ability to clearly understand the problems we are facing and support with a variety of different approaches to trading, convincing the necessary stakeholders as to why this is the solution.
The ability to keep a cool head and use insight and data to support the discussions Online Trade Experience 3 + years of experience within online trade planning, analyzing performance and being agile in your approach to support delivering our KPIs, with strong experience using the relevant online analytics tools.
Systems Experience Experience in using Web analytics (ideally GA), CMS (ideally Hybris) and highly proficient in Excel.
Commercial Acumen Strong analytical mindset, with experience in budgeting & forecasting, plus the ability to understand complex data, simplify and use it to support decision-making with overall attention to critical detail.