Chief Marketing Officer

  • Retail, Marketing
  • -- Worldwide --
  • 300000
  • REF1625
Job Description
Package in Sar to circa 100,000 SAR monthly  + huge bonus , flights, medical etc  (Circa £280,000 NET )
Plan, direct and control the omni-channel, pricing, shopper, brand management and customer experience activities of the marketing function, providing strategic direction, and driving the development of appropriate capabilities and skillset and monitoring implementation of relevant policies, processes, procedures and guidelines to ensure the successful implementation of  strategic plans and achievement of financial, commercial and customer satisfaction objectives. 

Bachelor's Degree in Marketing, Business Administration, or any other related field 

Master's Degree in Marketing, Business Administration, or MBA 

Experience & Skills 
Minimum of 15 years of relevant experience, including a proven record of minimum of 8 years in retail as Director to CMO 

* Arabic language desired (working knowledge) * English language required (advanced) 

* Knowledge of marketing strategies and market research methodologies, data analytics, brand management, customer segmentation, consumer behavior, pricing, trade marketing, etc. 

* Networking and managing relationships and partnerships with key stakeholders * Planning, organizing and negotiating skills, financial awareness * Strategic mindset and business acumen Core competencies * Customer focus * Gets results * Lives the values * Communicates with impact * Develops self/others * Works successfully with teams * Deals with change effectively * Participate and contribute to the development and refinement of the vision and long-term strategy from a Marketing perspective, to ensure that the organization maximizes the returns to its stakeholders (e.g. customers, suppliers, owners, etc.).

Lead the development and oversee the implementation of the Marketing department's strategy by ensuring that  relevant long and short-term plans are effectively converted into the appropriate functional objectives.

Ensure proper implementation of the corporate strategy by managing the day-to-day operations of the Marketing department, providing guidance, encouraging teamwork, and facilitating delivery of work processes to achieve high performance standards. Leadership 

Lead the effective achievement of the Marketing department objectives by setting individual objectives, managing performance, developing, and motivating employees in order to maximize individual and functional performance.

Coordinate the activities of the team to ensure that all work is carried out efficiently, in line with the annual business plans, policies and procedures. Budgeting and Financial Performance

Guide the development and monitoring of the Marketing department business plans and annual budget, in line with the company objectives.

Control expenditure against approved divisional budget on a regular basis and investigate and reconcile any significant variances to ensure effective cost control.

Direct and review the functional and financial performance of the Marketing department to achieve optimal performance and financial objectives. Brand Management

Lead the formulation and development of long and short-term brand management positioning strategy and plans in line with the overall strategic direction set by top management.

Oversee all aspects of the brand identity development approach, associated with corporate identity in communications, layouts, published material and advertisements to ensure that branding objectives are achieved, and the right messages are conveyed.

Build, lead and review aggregated  marketing communication guidelines and plans based on the business requirements, to ensure that all marketing communication activities are properly delivered throughout the different communication channels.

Liaise with business heads to define the destination marketing strategy and lead all related activities including market research using appropriate tools and targeted advertising campaigns to drive brand awareness and promote the client as the first-choice retailer for customers.

Direct the development and management of professional relations and communications with external media to promote corporate image in the market.

Direct the development of advertising activities/campaigns selecting the most suitable approach that will have the maximum impact on the buying decision per customer segment / channel.

Review proposed store concepts design and monitor customers' feedback to ensure implementation of the most appealing layouts across all stores, in coordination with other functional heads (e.g. business support).

Omni Channel management

Drive the development and monitor the implementation and performance of the omni-channel strategy, ensuring alignment of customer approach, communication, and shopping experience across all different touch points (online, stores, social media, etc.).

Undertake the necessary activities to ensure the necessary capabilities in terms of skillset, resources, mentality, processes, etc. to ensure that the omni-channel philosophy is properly adopted and implemented across the organization by aligning the activities across all channels.

Oversee the collection and analysis of relevant data for all channels in coordination with the other business heads (e.g. commercial, operations, finance, etc.) and define the appropriate channel strategy to ensure sustainable profitability, market share and customer loyalty, in line with the short- and long-term strategic plans and priorities. Pricing and shopper marketing

Direct the pricing analysis of products in different regions using innovative models, to ensure a successful pricing strategy across areas and product categories in coordination with the commercial teams.

Oversee the constant update of the mobile application content to ensure all features, pricings and promotions are up-to date to meet customer needs.

Oversee the annual planning and implementation of shopper marketing activities across the different segments (e.g. food & fresh, GNF, private label, GM, textile, etc.), in coordination with the respective heads, to ensure they are in line with the commercial objectives of the organization.

Review the development of the yearly promotion calendar in coordination with commercial and operations teams by defining the optimal channels needed to deliver the right product at the right price to the right customer.

Oversee the design and in-time production and distribution of communication material, such as promotional leaflets, outdoor ads, point of sales signage, events, campaigns etc., to drive the customer interest and buying decisions, in line with company's identity and brand guidelines. CRM, customer loyalty and data analytics

Coordinate the cross functional activities required to establish an effective CRM and customer loyalty platform (solution design, technologies to be deployed, communication, monitoring, issues resolution, updating, etc.) that will create enhanced customer satisfaction and will support the achievement of the commercial objectives.

Liaise with the IT to identify the appropriate and innovative technology solutions required for the development and maintenance of the loyalty tools and approaches.

Direct the compilation and analysis of customer data from different channels such as Clicking Collect, Fulfilment Center, online stores, etc. as well as market insights obtained through external providers to properly capture customer behaviour trends, new market segments, potential customer profiles/personas, and competitor capabilities and enhance matching of customer needs.

Drive the coordination across teams in Marketing and Commercial to identify, based on the outcomes of the data analytics, the optimum strategy per channel, customer segment and product category, review different categories' performance in comparison to the market in terms of market share, profitability, etc. and define appropriate marketing action plans for non-performing categories. Keep abreast of market developments and evolutions in the CRM and customer loyalty area to ensure that best practices are applied  and monitor the proper implementation and communication of those changes.

Public Relations 

Organize corporate events, working sessions, and conferences to improve  visibility and image in the market.

Represent at official local and international events, forums, conferences, etc. and acts as the spokesperson when required.

Define and manage the protocols for PR related presentations in formal and governmental events to ensure alignment and consistency of the messages conveyed throughout the different channels.

Lead the process of selection and recommendation of media consultants, agencies and service providers required for the implementation of PR/communication plans.

Establish a crisis communication protocol and approach based on different business scenarios, to be proactively prepared in cases of emergency.

Coordinate with various stakeholders  for the implementation of various types of corporate social responsibility (CSR) initiatives, ensuring they are in line with  values, brand image and relevant policies. Reporting

Ensure that all divisional reports are prepared timely and accurately and meet organisational requirements, in adherence to the company's policies and quality standards.

Present annual and periodic reports at the Board of Directors' meetings and any relevant committees. Continuous Improvement

Contribute to the identification of opportunities for continuous improvement of the Marketing department systems, processes, and practices considering international best practices, improvement of business processes and cost optimization.