Group-Level | Strategic Brand Leadership | UK / EU / Developed Markets

---

The Role

We are seeking a Head of Marketing / Marketing Director to lead the strategic repositioning and growth of a multi-brand own-label / private label portfolio.

This is a group-level leadership role, operating alongside senior commercial, product and retail leadership, with a clear mandate to:

• Define and elevate brand positioning

• Drive customer relevance and footfall (physical + digital)

• Build compelling brand narratives and creative direction

• Shape long-term brand equity and commercial performance

This is not an executional marketing role. The focus is on strategy, direction, and influence, with delivery teams in place.

---

Key Responsibilities

Brand Strategy & Repositioning

• Lead the end-to-end repositioning of own-brand / private label portfolios

• Define clear brand architecture, segmentation and identity

• Establish differentiated positioning across price, quality, and customer segments

• Align brand strategy with commercial and category growth ambitions

Creative Direction & Storytelling

• Own the brand narrative and storytelling across all channels

• Set the creative vision, ensuring consistency across retail, digital and campaigns

• Elevate brand perception through distinctive, customer-led creative strategy

• Partner with internal and external creative teams to bring the brand to life

Customer, Footfall & Engagement

• Drive strategies that increase footfall, traffic and customer engagement

• Translate brand positioning into customer acquisition and retention strategies

• Ensure alignment between brand, trading, merchandising and customer experience

Group-Level Leadership & Influence

• Operate as a senior peer to Commercial, Product, Retail and Digital leaders

• Influence C-suite and board-level stakeholders on brand direction

• Act as the guardian of brand integrity across all markets and channels

Portfolio & Market Expansion

• Shape brand strategy across multiple geographies (UK, EU, developed markets)

• Support new market entry and brand scaling initiatives

• Ensure relevance across diverse customer segments and cultural contexts
   

We are looking for a strategic, commercially minded marketing leader with deep experience in brand building at scale.

Essential Experience

• Proven experience in a Head of Marketing / Marketing Director role

• Strong track record in own-brand / private label / proprietary brand environments

• Experience within fashion, apparel, lifestyle or luxury sectors

• Background in UK, EU or other developed markets

• Demonstrated success in brand repositioning and transformation

Leadership & Capability

• Highly strategic — able to define direction, not just deliver execution

• Strong creative instinct and brand storytelling capability

• Commercially aware — understands how brand drives revenue and footfall

• Comfortable operating at group / board level

• Able to influence senior stakeholders across multiple functions

Mindset

• Brand builder, not campaign manager

• Balances creativity with commercial impact

• Comfortable with ambiguity, transformation and scale

• Brings gravitas and clarity in senior environments

---

Why This Role

• Opportunity to shape and elevate a major own-brand portfolio

• True strategic ownership at group level

• High visibility with senior leadership and decision-makers

• Ability to create lasting brand equity and commercial impact