General Manager - Private Label Brands

General Manager – Private Label Brands

Shape the Future of Private Label

This is a rare opportunity to take full ownership of a private label portfolio at scale and shape its future across multiple markets.

As General Manager, Private Label Brands, you will define the strategy, lead transformation and drive commercial performance — balancing global ambition with strong local market insight. You will play a central role in strengthening competitiveness, profitability and brand relevance in a fast-moving retail environment.

Reporting to the Chief Commercial Officer, you will operate at the heart of the business, working closely with senior leaders and local organisations to turn strategy into sustained commercial impact.

Why This Role Matters

Private label is a strategic growth engine. This role exists to ensure it delivers — commercially, creatively and operationally.

You will:

• Set the long-term direction for private label brands.

• Lead change that improves speed, margin and execution.

• Empower international teams and local markets to build ranges customers genuinely want.

• Influence how the business competes, not just what it sells.

What You’ll Own

• End-to-end strategy and performance of the private label portfolio.

• Commercial results including margin, volume and profitability.

• Portfolio, range and sourcing decisions across markets.

• Transformation initiatives to improve cost discipline, quality and speed to market.

• Leadership and development of high-performing, international teams.

• Strong collaboration with marketing, digital and retail leaders.

Who This Role Is For

This role will suit a senior commercial leader who:

• Thrives in complex, international retail environments.

• Combines strategic thinking with hands-on execution.

• Is commercially sharp, data-led and decisive.

• Enjoys building alignment and momentum across diverse stakeholders.

Background

• 10+ years’ experience in commercial, category, product, supply chain or operations leadership.

• Strong retail, sporting goods or fashion exposure.

• Degree in Business, Supply Chain, Operations or similar.

• Fluent English; additional languages a plus.