Marketing Manager - Female - Retail - Abu Dhabi Job ID: 113 Neil Oviatt
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Job Details:
Main Responsibilities: Overall management of GROUP Corporate Brand Image, ensure proper implementation and compliance with set standards. To prepare a marketing plan for the financial year covering marketing activities for any events in the financial year. Evaluate brand testing and recommend whether to terminate development, modify brand, or begin campaign. Overall management of Loyalty Program. Proposing and agreeing marketing initiatives based on sales report indicators for new venture and improving sales performance for necessary areas. Develop sales and profitability forecasts and marketing budgets with finance department. Overall management of marketing department database structure and updates. Plan and direct advertising policies and programs or produce collateral materials to create extra interest in the purchase of a product or service. Analyze statistics and recommendations from marketing research to allocate funding for advertising and promotion campaigns. Monitor and analyse sales promotion results to determine cost effectiveness of previous campaigns. Train and direct staff. To maintain a strong relationship with media and advertising agencies to enable correct and extensive media coverage on corporate activities. Maintaining records and reporting on Company’s advertising and public relations activities as well as competitors and report to management on such activities. To follow up on all events and activities within the Marketing Department Required Skills/Qualifications An MBA in marketing preferred with minimum 5 years experience Good spoken and written English. Experience in financial planning. Knowledge of business management principles involving strategic planning, resource allocation, leadership techniques and co-ordination of people and resources. Experience in • Advertising /media//corporate communications preferably from retail/FMCG • Coordinating corporate publications/interacting with various brands • Liaison with Advertising agencies/ PR/ Media / below the line agencies Gender: Female candidates preferred Uk experience preferred. Salary Package: Basic: AED 20000/ HRA: AED 12000/ Travel Allowance: AED 3000/ Total : AED 35000/ Other benefits include annual passage for self and spouse to hometown and back and medical insurance card. |
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Country: United Arab Emirates Region: Any Region |
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